• We launch a women’s shoes shop in Barcelona.
  • We target women, between 25 and 49, able to spend a minimum of €80 on a pair of shoes once a year.
  • Most business plans would use the following rational: 1 million women in the urban area of Barcelona; half of them are between 25 and 49; based on whatever market study; 60% is spending an average of €80 on a pair of shoes at least once a year.
  • Conclusion: market size is 1M/2 = 500,000–500,000 x 60% = 300,000
  • How many customers can you hold in 25m2?
  • How long will they stay?
  • How many hours are we open a day?
  • How many days a week?
  • How many weeks a year?
  • How many customers can you hold in 25m2? 25
  • How long will they stay? An average of 30 minutes
  • How many hours are we open a day? 8
  • How many days a week? 6
  • How many weeks a year? 48
  • 25 x 2 x 8 x 6 x 48= 172,800

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Mathieu Carenzo

Mathieu Carenzo

My mission is to empower entrepreneurs by bringing transparency throughout the early stage fundraising process.