What Mistakes Are Killing Your Startup? #8: Obstinacy

1. “No plan survives the interaction with customers/users” — Steve Blank.

2. While iterating on your product and service; you will discover needs you did not anticipate.

How can you deal with it?

Listen to others, be open-minded, control yourself; be aware of your strengths and weaknesses. In brief: ask yourself the right questions: how coachable are you as an entrepreneur? Do you really think that the initial vision is THE only way? That users and customers cannot bring value to your value proposition?

And finally…how do you know you are on the right track?

In words of Y Combinator Paul Graham founder: “Openness to new ideas has to be tuned just right. Switching to a new idea every week will be equally fatal. Is there some kind of external test you can use? One is to ask whether the ideas represent some kind of progression. If in each new idea you’re able to re-use most of what you built for the previous ones, then you’re probably in a process that converges. Whereas if you keep restarting from scratch, that’s a bad sign”.

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